workshop-based process identified the company’s future
markets, segments and product portfolio. The basis for the
process was a fact-based market and product analysis,
supplemented with a review of the company’s organisation.
The strategic roadmap was then embedded through developing
and defining strategic goals, critical success factors, KPIs,
focus areas, etc. Strategy and action plans were developed
for all business units and departments as part of
operationalizing the strategy. The plans were directly
tied with the managers’ bonus targets.